Blue Cross and Blue Shield of North Carolina (Blue Cross NC) is offering Eat Well as a special program for eligible Student Blue members.
Eat Well
Eat Well offers $40 per month for fruits and vegetables to eligible Student Blue members. Eligible Student Blue members may participate in Eat Well through May 31, 2023.
Enrollment ends November 30, 2022, and participation is limited.
Eligible members will receive an email from Blue Cross and Blue Shield of North Carolina (Blue Cross NC) containing a link to the Eat Well enrollment site. Please do not share the link, as it is assigned based on individual eligibility.
Once you submit the information on the enrollment site, $40 will be immediately available on your Food Lion MVP card. Another $40 will be added on the first of each following month, for up to six months.
To spend your Eat Well funds, just scan your Food Lion MVP card or use your phone number at checkout and eligible items will come off your grocery bill.
Your remaining balance will be printed at the bottom of your receipt, so it’s easy to keep track of how much you have left. You can take as many shopping trips as you need to spend your balance.
Note: This is a limited time program that can change or be discontinued at any time.
Learn More
How do I enroll in Eat Well?
Eligible participants will receive an email or postcard directly from Blue Cross NC containing enrollment instructions.
Is there a deadline for enrollment?
Yes. Eligible members must enroll in Eat Well no later than November 30, 2022.
Where can I shop?
Eat Well funds can be redeemed at any Food Lion location in North Carolina.
What can I buy?
Eligible items include fresh, frozen or canned fruits and vegetables without added salt, sugar or fat. The frozen and canned items with the blue WIC label are eligible.
What if I’m having trouble or I entered the wrong MVP number?
If you have any issues using Eat Well, please contact us and our customer service team will assist you.
Do the funds roll over from month to month?
Yes. Unused Eat Well funds roll over from month to month and expire 90 days from the onset of each month’s rollover.
How long does the program last?
Blue Cross NC plans to offer the Eat Well program through May 31, 2023. Please note that this program can change or be eliminated at any time.
Blue Cross and Blue Shield of North Carolina (Blue Cross NC) provides free aids to service people with disabilities as well as free language services for people whose primary language is not English. Please contact the number on the back of your card for assistance.
Blue Cross and Blue Shield of North Carolina (Blue Cross NC) proporciona asistencia gratuita a las personas con discapacidades, así como servicios lingüísticos gratuitos para las personas cuyo idioma principal no es el inglés. Comuníquese con el número que aparece en el reverso de su tarjeta del seguro para obtener ayuda.
Members must be enrolled in a current Blue Cross and Blue Shield of North Carolina Student Blue Plan. Blue Cross NC provides this pilot program through Reinvestment Partners as a convenience to aid members in improving their health; results are not guaranteed and is not liable in any way for services received. Decisions regarding care should be made with the advice of a doctor. Blue Cross NC reserves the right to discontinue or change the program at any time.
Food Lion is an independent company that is solely responsible for the services it provides. Food Lion does not offer Blue Cross or Blue Shield products or services.
Reinvestment Partners is an independent, nonprofit company providing the Eat Well program on behalf of Blue Cross NC. Reinvestment Partners does not offer Blue Cross or Blue Shield products or services.
People enrolled in SuperSNAP, Bull City Bucks, or another Eat Well program cannot enroll in this offer.
®, SM Marks of the Blue Cross and Blue Shield Association. Blue Cross and Blue Shield of North Carolina is an independent licensee of the Blue Cross and Blue Shield Association. All other marks and trade names are the property of their respective owners. UNC System is a separate and independent entity. U41352, 9/22
